There are some brands changing the status quo, though, such as Who Gives a Crap. Andrex even discontinued its recycled paper and bamboo line back in 2015. COVID has undeniably propelled this decrease with the use of single-use masks and PPE, along with a rise in single-use coffee cups and other utensils in a bid to stop the spread of the virus.Īccording to Ethical Consumer, some major brands were using less recycled paper in their toilet roll in 2019 than in 2011. Of course, some brands do use recycled materials, but incredibly this has decreased over the past few years, despite a strong rise in interest in environmentalism, recycling and finding alternatives to single-use plastics. That’s estimated to be around 127 rolls per consumer every year. To put this into context, in the UK alone we use a staggering 1.3 million tonnes of tissue a year, according to the Confederation of Paper Industries.
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